Custom AI Agents | Workflow Automation | Fractional CAIO

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CRUX
Fractional Chief AI Officer

AI consultants leave.
We don't.

We build the AI, run the systems, and own the outcomes.
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The Role

Your AI function, without the full-time hire.

A Fractional Chief AI Officer is in charge of seeing where AI can be implemented in your business, and owning it end to end.

Not a project. Not advice from the sidelines. An operating function.

ResearchScout the tools and find where AI actually fits your operation.
Design & buildAgents built to your specific parameters, not off-the-shelf demos.
Implement & runWired into your real workflows. And we stay to run them.
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Why "Fractional"

Consultants advise. Agencies deliver. We operate.

Consultants

A deck of advice

They diagnose, recommend, and leave. Execution is your problem. Six months later the deck is a PDF nobody opens.

Agencies

A finished project

They ship something and hand over the keys. When it breaks, drifts, or your process changes, you're back in the sales queue.

Fractional CAIO

An embedded function

C-suite ownership of AI, a few days a month. We build the system, run it, measure it, and keep improving it, tied to outcomes.

CRUX
First, Some Vocabulary

What's an agent, actually?

Software that does a job, not just answers a question. Every agent we build has the same anatomy:

Trigger

An email arrives. A form is filled. A date hits. The agent wakes up on its own.

Parameters

Your rules, your tone, your approval limits. It behaves the way you decided.

Tools

Your inbox, CRM, spreadsheets, calendar. It works inside the stack you already have.

Action

Sends, updates, files, follows up, and escalates to a human when it's not sure.

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The Question Everyone Asks

What can be automated? Mostly anything.

Sweet spot

Repetitive tasks

Defined parameters, predictable steps. An agent runs them reliably, around the clock, at low cost. This is where automation shines.

Also possible

Open-ended tasks

Agents can reason through these too. They just demand more computational power, so they cost a little more to run.

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What We Typically Find

Four leaks hiding in most operations.

Admin drag

Teams spend deal time on repetitive manual work.

Dropped follow-up

Deals stall because follow-ups depend on memory.

Tool sprawl

Pipeline data scattered across disconnected platforms.

AI with no owner

Pilots and projects with nobody accountable for results.

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Who Benefits Most

Heavy-operations businesses win the most.

The more steps between "customer shows up" and "job done", the more there is to recover.

A telltale sign: industries that rely on email to manage each step of their customers. Quotes, confirmations, follow-ups, status updates. That inbox is the operation, and it can run itself.

15+ hrs
of weekly busywork eliminated
100%
execution tracking on follow-ups, leads, tasks & deadlines
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Try This At Home

Three questions to spot it in your business.

01
Does it happen every week?
Frequency is what makes automation pay for itself.
02
Could you write down the rules?
If you can explain it to a new hire, you can parameterize an agent.
03
Does it live in your inbox or a spreadsheet?
That's where dropped balls hide, and where agents thrive.
Three yeses? That task is a candidate. Most businesses find five or six on the first pass.
Tell us about that task
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The Part People Worry About

This isn't about replacing your team.

Agents take

The repetitive middle

Data entry, status chasing, standard replies, reminders, report assembly. The work nobody was hired to do, but everybody ends up doing.

People keep

Judgment & relationships

Closing deals, handling exceptions, earning trust. Agents escalate anything uncertain to a person, with the context already gathered.

The honest math: your best people get 15 hours a week back. What they do with it is the actual ROI.

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How It Works

We build the system. Then we run it.

01

AI Diagnostic

Find the leaks. Map where the hours actually go.

02

Roadmap

Prioritize by return: what to automate first.

03

Build & Integrate

Agents built and wired into your existing stack.

04

Run & Compound

We operate, measure, and keep improving it.

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The Common Thread

It always starts with a trigger.

Something happens in your business. From that moment, the workflow moves on its own.

The trigger
A sale goes outthe POS registers it
Inventory dips"only 10 units left"
A client emailsa request lands in the inbox
The workflow
The agent wakes upalerts the right people and starts moving the work: gathering context, drafting the next step
Depending on the situation
A human reviews itwhen judgment is needed
An action fires automaticallywhen the rules are clear
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Examples · Insurance

Three agents for an insurance agency.

Working demo
The Certificate Machine

A COI request lands in the inbox. The agent reads it, generates the certificate, and replies in minutes, not days.

Working demo
Renewals

Tracks every policy's renewal window and runs the outreach sequence so no renewal sneaks up on you or the client.

Working demo
Policy Changes

Intakes change requests, collects what's missing, preps the endorsement, and keeps the client posted until it's done.

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Examples · Field Sales & SBA Lending

Four more, same idea, different industry.

Field Sales
Commission Engine

Calculates every rep's commissions from raw sales data. No end-of-month spreadsheet marathon.

Field Sales
Partner Reporting

Assembles and sends each partner's performance report automatically, on schedule.

Field Sales
Onboarding

Walks every new rep through the same sequence: docs, training, first-week checkpoints.

SBA Lending
The Deal Tracker

Watches every loan file, chases missing documents, and keeps borrower and lender in sync.

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A True Story, More Or Less · SBA Lending

One loan file, two timelines.

Same borrower, same five documents. The only difference is who's watching the file.

Without the tracker
Day 1The lender requests five documents from the borrower.
Day 4Three come back. Nobody logs which two are missing.
Day 12Underwriting asks "where are the bank statements?" The file has been sitting for a week.
Day 13Re-request, apology, new wait. The borrower starts calling other lenders.
Week 5The file is finally complete. A month of momentum, gone.
With the Deal Tracker
Day 1Same request. The agent starts watching the file.
Day 4Three docs arrive. It logs them and nudges for the missing two the same day.
Day 5One comes in. The reminder for the last one goes out on its own.
Day 7File complete. Underwriting gets a ping, the borrower gets a thank-you note.
Week 2The deal is moving. Nobody chased anything.
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Not Just Email

The same pattern works in the field.

The Inventory Watcher

Stock dips below the line and the reorder workflow starts: supplier email drafted, team alerted.

The Fleet Manager

Field machinery usage and maintenance windows, tracked and scheduled without a spreadsheet.

The Site Tracker

Which machine is on which construction site, updated as they move. No more radio roulette.

The Fault Reporter

A machine fails, the report writes itself, and the right technician gets dispatched.

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No Rip And Replace

It works with the tools you already use.

Agents plug into your existing stack. Nothing to migrate, nothing to relearn, no "new system" your team will quietly ignore.

Gmail Outlook Excel Google Sheets QuickBooks WhatsApp Airtable Slack HubSpot Google Forms Typeform Dropbox Calendly …and whatever yours is
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Your Turn

"Could my weird workflow be automated?"

Probably. Tell us what it is and what tools it touches. We'll tell you honestly if an agent fits, what it would look like, and what it would save.

Describe the task

"Every Monday I copy orders into a sheet and email three suppliers…"

Get a straight answer

Automatable or not, sweet spot or edge case, and what we'd build first.

Ask us about your workflow
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CRUX

Stop losing hours. Start here.

Book a free 30-minute call. No pitch. No pressure.
seocrux.com  ·  rodrigo@seocrux.com
Workflows that keep moving.